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News for Fri, 09 Jul 2004 20:35:14 +0000
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In todays MCV magazine, a UK game industry trade magazine, it lists some of the things Activision will be doing to promote DOOM 3.
"Activisions biggest ever PC marketing compaign hits with the most hotly anticipated and terrifying game ever created. We said it will be out when it's done... Its done!
3 week TV campaign supporting Xbox launch and re-promote the PC.
6 month comprehensive specialist and lifestyle press advertising campaign.
Specialist and lifestyle online campaign targeting harcore and casual gamers.
Collectors edition Doom3 mini-mag inserted into all Future Publishing's specialist PC and lifestyle amgs throughout August/September.
Extensive Pre-order campaign running at retail.
Comprehensive 6 month instore marketing campaign supported with POS."
It's getting close, very close. Thanks to Nik for pointing this out to me.
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